Principal 3D Artist

Sergiu Hulpe.

I’m a visualization and 3D technology professional with over a decade of experience creating high-end imagery, real-time applications, configurators and AI-driven content for global brands.

About

Art, technology and automation.

Previously, I led visualization teams at Mackevision (Accenture Interactive), Tencent and MiID developing efficient pipelines for large-scale configurators, virtual showrooms and urban digital twins. I’m passionate about blending art, technology, and automation to make products easier to explore, configure, and communicate.

Specialties
Real-Time 3DDigital TwinsProduct VisualizationConfiguratorsAI Content CreationCGI Pipelines
Portrait of Sergiu Hulpe
10+years in 3D visualization
500+renders for Mercedes-Benz China
12synchronized screens at the Shanghai Auto Show

Capabilities

What I bring to a team.

01 / 03

Real-Time Visualization & Configurators

I design and develop interactive 3D applications and product configurators using Unreal Engine, Unity, Blender, and WebGL. These tools help brands and teams explore products in real time, for marketing, virtual showrooms, or internal presentations.

  • Unreal Engine
  • Unity
  • Blender
  • WebGL
Real-time night view of a city skyline with illuminated highways
02 / 03

Digital Twin Creation & CGI Pipelines

I build high-quality digital twins and efficient CGI pipelines that ensure accuracy, scalability, and visual consistency across large product lines. My workflows integrate real-time rendering and automation to streamline production.

  • Digital twins
  • Look development
  • Render automation
Three CGI motorcycles on a dark road in front of a glowing city
03 / 03

AI-Enhanced Content Creation

I combine digital twins with AI tools like ComfyUI and Stable Diffusion to produce consistent, brand-accurate visuals faster. This hybrid approach bridges traditional CGI with next-generation AI workflows, reducing turnaround time while maintaining creative control.

  • ComfyUI
  • Stable Diffusion
  • ControlNet
Mercedes-AMG SL driving down a snowy mountain road toward an illuminated Mercedes star

Showreel

2024 Showreel

Recent projects

Selected work.

Aerial night view of a city digital twin with lit streets
01 · Tencent

WeMap

Smart City Visualization Platform

Unreal Engine 4Procedural effectsLive data integration
View project
BMW iX being painted with custom patterns in a virtual showroom
02 · BMW

Shanghai Experience Center

A 1-to-1 digital twin of BMW’s experience center in Unreal Engine 5

Unreal Engine 5VRBlueprintsWeb configurator
View project
Photo of a multiscreen exhibit for Weltmeister at the Shanghai auto show
03 · Weltmeister (WM Motor)

The Ring

Multiscreen auto show interactive experience

Unreal EnginenDisplay12-screen syncVisitor analytics
View project
Showroom visitors using the AMG One Display touchscreen
04 · Mercedes-AMG

One Display

Interactive Brand Experience for Showrooms

UnityLook developmentCustom VFXUI integration
View project
Grid of Mercedes-Benz V-Class and Vito variants in different colours
05 · Mercedes-Benz China

Content Engine

Speed, Precision, and Pixels: A Case Study of CG content for Mercedes Benz China

BlenderDeadlineDjangoPython
View project
Red RYO shampoo bottle with petals and honeycomb shapes
06 · Amore Pacific

Amore Pacific

Scalable Digital Twins for Beauty Marketing

BlenderThree.jsglTFLaser scanning
View project
Electric motorcycle on a coastal road, half rendered and half AI-augmented
07 · Amore Pacific

AI Content Platform

Combining WebGL, Blender & AI to automate scalable visual production

WebGLBlenderComfyUIControlNetDjangoDeadline
View project

Contact

Open to new opportunities.

I’m currently open to new opportunities where I can combine creativity and technology to craft meaningful visual experiences.

If you think my experience could be a good fit for your team or project, I’d be happy to connect and learn more about what you’re building.