Mercedes-AMG · Automotive real-time 3D
AMG One Display: hands-on brand stories for the showroom
A Unity showroom application for Mercedes-AMG, delivered with Mediaman Shanghai, that turns model comparisons, heritage and flagship cars into interactive experiences.
Bringing the brand to the showroom floor
Mercedes-AMG wanted showroom visitors to do more than walk around the cars on display. Together with Mediaman Shanghai, we developed AMG One Display: an interactive Unity application that lets visitors compare models, browse curated galleries and discover AMG's heritage through a clean, intuitive interface.
One app, four ways in
The application connects four sections in a single modular interface: model comparison, a history timeline, an image gallery and interactive car showcases. We designed the interaction logic so visitors can move freely between them and the flow stays consistent from the first tap to the last.
Flagships, told in real time
The highlight is a series of interactive showcases for flagship models such as the EQS and the AMG SL. Camera transitions, dynamic highlights and custom VFX reveal key design and performance features one moment at a time, so each interaction is as informative as it is emotional.
Look development to AMG standards
We set the lighting, shading and material standards behind the app's high-end look: authentic car paint, accurate reflections and environment lighting that express AMG's luxury performance identity. Every scene is cinematic, yet optimized to run smoothly in real time on showroom hardware.
The result
AMG One Display became a centerpiece of the brand's showroom experience, giving visitors a deeper understanding of AMG's innovation and heritage. It shows how real-time content can elevate brand storytelling at the point of sale and set a new standard for automotive showrooms.