Cibes Lift Group — A launch campaign rendered before the product existed

Marketing a product that did not yet exist

In an industry that thrives on innovation and precision, Cibes Lift Group faced a familiar problem. They needed to build anticipation for an upcoming product, the Cloud Plus home lift, and make critical design decisions about colour, material and finish, all without a physical product in hand. The solution had to visualize those choices accurately and deliver marketing content ready to publish the moment the product was.

Twenty-two colour and finish combinations of the Cibes Cloud Plus home lift — Twenty-two colour and finish combinations, rendered before the first unit was built

Visualizing CMF before production

CGI gave the Cibes team a virtual space to experiment with colour schemes, materials and finishes. Options could be compared side by side under consistent lighting, which sped up decision-making and ensured the product would meet customer expectations from day one.

Cibes control panel with handrail on an azure blue lift wall — Colour, material and finish studies: control panel, door light, floor, ceiling

Door light on a green Cloud Plus lift frame — Colour, material and finish studies: control panel, door light, floor, ceiling

Cibes control panel with its integrated light switched on — Drag to switch the integrated panel light on

Drag to switch the integrated panel light on

Ready-to-launch content

By the time the Cloud Plus was ready, Cibes had a full suite of marketing material prepared in parallel: images for the website, videos for online and offline channels, and assets for every market. The market was primed before the product arrived, creating immediate impact and interest.

Access ramp detail of the Cloud Plus in graphite black — Web and brochure imagery ready on launch day

Shield wall light detail of the Cloud Plus — Web and brochure imagery ready on launch day

Emotional connection through film

One of the standout achievements was a launch film that did more than showcase features. It told a story, building a narrative around the brand and connecting with customers on a deeper level while still communicating what the product does.

Cost-effective reuse

A notable advantage of CGI is economic. The data and imagery created for the launch were easily adapted for special marketing moments, such as a Valentine's Day campaign, significantly reducing the cost of seasonal content while keeping it fresh and engaging.

Valentine's Day campaign film, cut from the launch assets

Why pre-visualization wins

In a competitive market, time to market can decide success. High-quality CGI from the pre-production phase shortens the path from concept to production, and it means that when a product is ready to sell, the marketing team already has everything it needs for a successful launch.

A launch campaign rendered before the product existed